Many of Ovum’s competitors (e.g. Forrester, Gartner, IDC, Yankee) have started official blog networks (Ovum doesn’t have one, but several individual analysts have personal blogs, like this one). Many of both our analysts and our competitors’ analysts are on Twitter (here’s SageCircle’s list) and Facebook. But in all these we’re really feeling our way through the process of creating new ways for clients to interact with us, and have had little direct input from clients on how they’d like to interact.
I’m curious as to whether our clients find any of these methods of interacting with clients useful, and if so, which Ovum should adopt and how. Are any of the other analyst blog networks out there particularly good (or bad) examples of how this should be done? And if we should start blogging through official channels, what should the content of the blog posts be? What should the emphasis be on? If Twitter, what would be useful to see there?
By definition this is a personal blog, and so I’m asking this question as an individual analyst and not as an official survey of Ovum’s clients. But I’m a big believer that we need to be doing more in this space, and I’d love to have some real feedback from clients to either reinforce that view or amend it.
If you’d prefer to comment privately, please send me an email (janovum [at] gmail [dot] com).
Since commenters are shy on this blog, please use the poll instead / as well:
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